General Magic
Year: 2018
Country:
USA, UNITED KINGDOM
Language:
English
Run Time:
93 minutes
Once upon a time, a group of wizards had a vision that would change the world. This vision was GENERAL MAGIC, one of the most important and influential companies almost nobody has ever heard of. A spin-off of Apple, their vision was to create a mobile computer that had “the tactile satisfaction of a seashell and the enchantment of a crystal.” This little start-up in Silicon Valley became a madcap joyride of creation that wound up producing the ideas and beginnings of the smartphones the world relies on today. Part of this wild adventure was the self-documentation of the process—wonderful footage this enthralling documentary incorporates into an unfathomably strange and marvelous piece of history. The device in your pocket (which you have silenced for this film, of course) was born in a cauldron of pure genius and epic failure. Whether you view technology as humankind’s salvation or as its apocalypse, GENERAL MAGIC will cast a spell upon you. —C.R.
CIFF43 Screenings
Thursday, April 04, 2019 at 11:50 AM
Friday, April 05, 2019 at 4:00 PM
Saturday, April 06, 2019 at 7:10 PM
Competitions
Ad Hoc Docs Competition
Reel Women Direct Award for Excellence in Directing by a Woman
Related Daily Postings
Tracking the Magic of Technology
Directors
Sarah Kerruish, Matt Maude
Before moving back to London, Sarah Kerruish lived in Silicon Valley for 15 years where she worked as a filmmaker with some of the great inventors of our age. Her films have been distributed worldwide and won many awards, including a Peabody and an Emmy nomination. As a former Magician herself, Kerruish's unparalleled access to the subjects in the film allowed her the greatest insight and intimacy to the heart of the story. Matt Maude is an award-winning director, writer, and producer. He is a member of the UK’s regional screen agencies’ “Super 8” as one of eight filmmakers to watch. At the Tribeca Film Festival, Maude was nominated for the Best New Director Award.
Filmography
GENERAL MAGIC (2018)
Producers
Michael Stern, Sarah Kerruish, Matt Maude, Reynold D'Silva, John Giannandrea, Dee Gardetti
Cinematography
Jay Maude, Matt Maude
Editing
Claire Ferguson, Anna Meller
General Magic
http://generalmagicthemovie.com
Film Sponsor
Tim Piazza & Ruth Milne
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